To introduce the healthier variant of Indonesia’s leading ready-to-drink green tea, this print campaign visualises the refreshing and light essence of Nu Green Tea Less Sugar.

The concept plays with the idea of weightlessness — feeling light, balancing, and rising —symbolising the reduced sugar content and its positive impact on a healthier lifestyle. The delicate red ribbon seamlessly integrates into the design, reinforcing the message with a minimal yet compelling visual identity.

This campaign not only highlights the product’s refreshing taste but also redefines how consumers perceive “less sugar” as a smarter, more balanced choice for everyday refreshment.