Red Bull Defiance is New Zealand’s toughest two-day adventure race, pushing athletes to their limits across rugged terrain in Wanaka. To drive participation and excitement, a high-impact social media activation campaign was launched, capturing the intensity, camaraderie, and sheer thrill of the race.

Through striking visuals, compelling storytelling, and engaging social content, the campaign inspired endurance athletes to take on the challenge. Bold messaging and immersive race-day footage built anticipation, turning followers into fearless competitors ready to defy the odds.