Tumu Toka Curioscape is a one of a kind destination located in Curio Bay, within New Zealand's picturesque Catlins region. It offers immersive experiences where visitors can explore interactive exhibits and a theatre that bring to life the area’s rich natural and cultural heritage.

The brand identity centers around a bold, modern aesthetics, featuring a simple circle that can be filled with an element of visual surprise, making the brand feel fresh, unpredictable, and endlessly flexible.

A series of sub-brand logos were also crafted to represent distinct business divisions within Tumu Toka Curioscape. Each logo is distinguished by a captivating palette of colours, fostering a sense of intrigue and excitement for each division while maintaining a cohesive, unified brand identity.